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A hard Pivot, every creator will do this to succeed.




The goal was simple. Feed as many as possible in the shortest time available. That made me believe going all in meant maximizing productivity to keep efficiency. Well after narrowing my goals and meditating on this path I've found I was wrong. At least I was wrong in my initial approach. For simplicity's sake read on to understand my failures and what I've learned from them.


I started Lyons Den searching for ways to understand, create, and sustain life. Why, I'm a veteran who has been taught to take life. knowing that was one of my few life skills became very depressing so when I finally got some land I started to raise ducks. I failed several iterations before I just left the birds to be birds. Eventually, I witnessed my first natural hatch. Recognizing the bird wasn't abandoning completely, probably from having food served daily lol, the excitement felt was so immense I wanted to shout.


Instead, I gathered the number of newly hatched ducklings and realized even then I couldn't sustain the volume of feather friends any further. This led to selling live ducklings in my local area. Too many did similar so I haven't found a local market for that yet. months of raising and an attempt at revitalizing the land I'd taken I thought of myself as only a failure as a bird farmer. One thing gets fixed and two more problems occur. The world outside the property kept passing and caused a bit of havoc that took attention away from the birds. Even my child and wife suffered from my negligence. Yet I was persistent.


I was bound and dead set on keeping the birds laying and attempting to hatch. my bright idea was to get more. After all more birds means more potential nestable mama birds. I was partially correct. the eggs produced left and right, but the hatching didn't occur. Soon rodents were stealing and I couldn't keep up. Now I've racked up debt with a plan for diversity in company products, but it's not as simple. That's where the pivot comes in.


The simplest method chosen is to narrow the product line to just one until it is good enough to expand the company. Maybe this might bring in some new knowledge that can be used to increase the overall value for the sake of those who wish to live healthy lives. What does that have to do with this? I mean to serve those who would like to live long healthy lives. It's not about making a profit and living into retirement. I serve the best product the birds can produce from the best source of food I can get for the price I can pay. This keeps the eggs at peak.


What lessons can we take from this? Acknowledge the scale of your business and do some basic market research beforehand.


If you start out and only have a couple of items in production available, you don't have anything unless you know how to sell yourself well enough.


Having too much product but not knowing how or where to distribute it also hurts (especially perishable food)


Having too little inventory to give won't help


It's taken time to learn my final budgeting tweaks to safely go all in on farming birds with specific plans.


At the end of this lesson, I'm experiencing my first real bit of capital. Debt came with experience and amazing products waiting to end up on someone's counter, fridge, freezer, and hopefully in a stomach.



 
 
 

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